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Must Read — Interbrand Top 100 Brands Report
2010 – A PIVOTAL MOMENT FOR BRANDS - THIS YEAR SEES THE BEGINNING OF A NEW PARADIGM IN BRAND MANAGEMENT Below is a preamble to the report from Jez Frampton, Global Chief Executive, Interbrand As 2008...
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Asda (Walmart) in the UK – A giant supermarket experiments with being small &...
SHIFTING consumer tastes and changing regulations have forced even the clumsiest of retail behemoths to be more fleet-footed. Consider Asda’s purchase of the Netto chain of stores from Dansk, a Danish...
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Winn-Dixie’s new type of Happy Meal…Customer Marketing on Steroids or Shopper...
Winn-Dixie has been using an integrated marketing plan to present weekly “Make-A-Meal” specials dangling four free products with the purchase of select brands. The themed offers are advertised...
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Walmart Continues to Post Weak U.S. Sales
Walmart is fighting hard to re-establish its price leadership and volume with aggressive promotional efforts supporting grocery and holiday campaigns. Overall, net sales for the third quarter increased...
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Foursquare, Safeway and PepsiCo Team Up in CPG First
Need I say more… You can go to the Vons website to see an overview of the program. http://www.vons.com/IFL/Grocery/Foursquare. Below are links to FAQ’s that the site provides. Interesting…the FAQ’s...
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StratConn Event: Retail & Shopper Insights – 1/19 & 1/20
Below is some info on the upcoming Retail and Shopper Insights StratConn — This will be our 4th annual. Immediately below I have included the roster of the nearly 30 brand manufacturers and retailers...
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The Power of Retail Regional Thought Leaders
SF Comments: For many years, it has been the supermarket regional thought leaders that have had the most profound effect on change in the industry. Whether they exhibit a gift for serving the needs of...
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Is This The Beginning Of The End For Retail Print Circulars As We Know Them?
For some time now, I’ve anticipated the arrival of a digital application that would begin to signal a change in how retail prices are communicated to shoppers. Today, national retailers such as Target,...
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Shopper Marketing in 3 Words – Word Clouds
A special thanks to Veronica Cano, Founder & Managing Director at MOT, a Shopper Marketing Agency in Argentina. On our LinkedIn Group – The Path to Purchase Institute – Veronica started a...
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The Power of Retail Regional Thought Leaders
Reblogged from Steve Frenda - Thinking About Retail: SF Comments: For many years, it has been the supermarket regional thought leaders that have had the most profound effect on change in the industry....
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